Our experts can help from the strategic thinking to the operational implementation, with an ROIste and Test & Learn approach.
Whether for your acquisition or for your loyalty projects, we will support you to :
- Optimize your customer journeys
- Improve your media performance
- Increase your customer base
And all the above, paired with a good use of your data that will be monitored on a daily basis.
Acquisition
- Definition of the strategy (Visibility, traffic, Lead collection, Online turnover, Conversion tunnel, Remarketing)
- Conception of communication supports (conception, copywriting, webdesign)
- Configuration and management of levers (SEO, SEA, SMO, programmatic ...)
- Real-time monitoring and optimization
Marketing Automation
- Implementation, migration and use of your e-crm solutions
- Data support: build of data models, storing historical data, segmentation, GDPR
- Implementation of contact plans, relational / transactional scenarios
- Conception, integration and exploitation of messages
Web Analytics
- Measurement and analysis of your audiences (tagging plan, analytics solution set-up,configuration of media tags)
- Dashboarding (kpi's definition, tracking, data reunification)
- Conversion analysis via A / B tests (UX, tunnel, creation)