Think and create the new iPad interface of Digiposte application
In July 2012, La Poste launched a call for tender for the design of the iPad version of Digiposte, which was only available on iPhone at the time.
Digiposte is a free service of digital safe, which enables users to centralize, organize, archive and safely forward all administrative and personal documents in a unique space. The service provides 3 Go of free storage. It is available to companies as well as to private individuals.
ERGONOMICS + DESIGN
- Application design
- Wireframes & Storyboard
- Art direction
- Interface design
- Integration guidelines
- Gestural guidelines
Even though the strength of the Digiposte service is its diversity of actions, coupled with its ultra-secure functioning, the related applications must be as simple as possible. The data handled can be confidential and the ergonomics and design of Digiposte applications must be easy to use, intuitive, simple and clear.
Following the analysis of the smartphone version, our feedback focused on the application interaction design and visual design, as well as on the conception of an optimized, simpler and more intuitive user path.
Our distinctive choice has been to: create a simple, intuitive and consistent interface, enabling the user to handle their documents, provide an experience in which the notion of safety and personal data control is essential and develop the interface elements in a clear and simple way, with distinctively sober graphic choices, the most important elements being the user’s documents.
We applied a collaborative work method, organized around co-development workshops. This approach has enabled us to gather the different actors of the project (Marketing, Technical, Design) and have them work together, converge towards the most appropriate and optimal solution while matching at the same time the marketing goals identified by the customer. The creative team was composed of an ergonomist, an art director and a designer, who insured the development of concepts submitted in the call to tender. Throughout the project, the team developed interactive templates, the visual design of interfaces, and the application storyboard and integration guidelines.
After this first experience on the iPad version, we were contacted to continue this collaboration with La Poste and design the new iPhone version of Digiposte (currently under development). We were also asked to work on the next step of the project: redesigning the Android smartphone version.
Today, Digiposte totals a million users. The application can be downloaded here.